When designing for megamenus or writing web copy in general, don’t put filler or nonessential words first: this prime location should be reserved for the most information-bearing verbiage and nothing else.
Update: further discussion on this topic at Designer News
Update (August 2022): Amazon did eventually remove the repetitive "your."
![](https://optimise2.assets-servd.host/silky-civet/production/journal/Screen-Shot-2022-08-10-at-22.40.31.png?w=320&auto=compress%2Cformat&fit=crop&dm=1660242426&s=ba42a35892b26705ef59966792e40a75)